Brand Identity

Brand Persona

Functional | Aesthetic | Approachable

These core identity traits, combined with the iconic leopard™ colour;
mustard yellow, are representative of all the values that we hold near and dear, which are
to ensure that our products are natural, wholesome, comfortable and earthy.

Brand Philosophy

All of our products are made with natural, plant-and mineral-based ingredients that have the least impact on our families and the planet.

Brand Statement

With the belief that our everyday most-used items can be good for the planet, our loved ones, and look aesthetically pleasing at the same time, leopard™ is a wholesome beauty and lifestyle brand that aims to create a range of products exclusively with clean ingredients that worked as well, if not better, than commercially chemical products.


After launching the first phase of leopard™ in Malaysia, we aim to establish our presence in Singapore, Brunei and Indonesia Singapore and Indonesia in the next few years.

Brand Tagline


Inspired by the environment and sustainability, leopard™ products are all made with love, and with the most natural ingredients; bringing our love directly into your hands.